The show in 8x45' episodes plus a 1x45' (Reunion) hosted by a brilliant Dannii Minogue who welcomes ten single girls to Italy received a very good response by the viewers. The first episode smashed the channel's slot averages for the coveted Adults 16-24s (by 290% in volume and 380% in share), and in general outperformed the channel's benchmark for all age groups and commercial demos tracked (with the only exception of Adults 35-44s). With 163.6k viewers and 0.98% share for All Individuals, the episode was up on BBC Three's slot average by an impressive 103% in volume and 109% in share. Volume grew further to 215k for all viewers with online viewing included for the first 7 days. It doubled the launch of I Kissed A Boy, in terms of overnight launch and consolidation, with 28 day figures still to come.
The series secured a lot of press Positive reviews also came from The Guardian (4/5 stars, The sweetest, most touching reality TV in a long time) and The Standard (4/5 stars, refreshing spin on the straight shows we've seen a billion times before); while The Times said It's a breath of fresh air to watch something fun about gay women, who are too often portrayed as sad and serious on screen.
The pre-launch campaign delivered 2.78 million video views across BBC Three, Dannii and Charley's accounts. There were an additional 1.56 million still impressions across Charley and Dannii's accounts and 1.3 million impressions on the cast reveals stills (up from 960k for IKAB)
In each episode, the newly-matched couples meet for the first time with a kiss, and are encouraged to give their new relationships a good shot.
But in the Masseria, everyone is a possibility. As they celebrate their first night, hearts race for two girls who take no time in exploring the chemistry outside of their match.Dannii Minogue is back to play Cupid, as host of the UK’s first dating show for girls who like girls.
ITV Studios confirmed: "We are so excited to be back and to share the stories of these girls. They are open and honest in their search for love, funny and surprising, so get ready for a whole rollercoaster of emotions. I genuinely laughed and cried watching all the antics in the Masseria."
ITV Studios also announced that have inked a package deal for the first two season of I kissed a Boy and I Kissed a Girl to premiere on Hulu on June 15 as part of the "Hulu Has Pride" LGBTQ+ month-long celebration.
