Industry

The first day of Natpe Budapest featured a special keynote presentation by KunHee Park, CEO of KOCOWA/wavve Americas. Park shared exciting developments about KOCOWA+, the premier Korean entertainment streaming platform, and its recent expansion into Europe and Oceania.

During his presentation, Park highlighted the strategic moves that have propelled KOCOWA+ into new markets, meeting the growing global demand for Korean content. The platform, originally launched in North and South America, now covers 73 countries, including key markets like the United Kingdom, Spain, France, and New Zealand. This expansion is a significant milestone for KOCOWA+, which aims to bring the best of Korean entertainment to a wider audience.

Park detailed KOCOWA+'s journey, emphasizing its commitment to delivering high-quality, subtitled content in multiple languages, including English, Spanish, Portuguese, and Chinese. The platform boasts a robust library featuring popular Korean dramas, variety shows, and K-pop content. Noteworthy titles include "Hwarang: The Poet Warrior Youth," "Weightlifting Fairy, Kim Bok-joo," and the globally acclaimed "Good Doctor." In addition, variety shows like "Running Man" and K-pop showcases such as "Music Bank K-Chart" continue to attract diverse audiences.

KOCOWA+'s entry into Europe and Oceania represents more than just geographical growth. Park discussed the potential impact on the European and global entertainment landscapes, noting that Korean content has moved beyond being a temporary trend to becoming an influential part of international media. The platform’s expansion is expected to foster greater cultural exchange and introduce more viewers to the unique appeal of Korean entertainment.

Park shared valuable insights into the platform’s strategies for maintaining its competitive edge. Emphasizing the importance of localization and interactive customer communication, he outlined plans for tailored content offerings and the use of advanced data analytics to better understand market trends and viewer preferences. These efforts are aimed at ensuring KOCOWA+ remains at the forefront of the rapidly evolving streaming industry.