Van Barneveld detailed the show’s flexibility, stating, The Floor has been adapted in 15 countries, showcasing its ability to mold into various time slots and cultural preferences. Starting in the Netherlands with nine episodes, the show's format has been adjusted across different countries, including a daily version in Hungary that has seen significant success. He highlighted the show's ability to be tailored to different market needs, citing examples from Italy where comedic elements were integrated, enhancing its appeal in prime time slots.
The conversation then shifted to the economic aspects of producing The Floor. Van Barneveld explained that the show's set-up allows for quick and cost-effective production. By using a centralized set in the Netherlands, multiple countries can tape their versions back-to-back, significantly reducing costs. This model has been particularly effective in the current challenging market conditions where channels strive to balance quality entertainment with budget constraints.
Tkachenko shared a poignant narrative about the show's adaptation in Ukraine, where it has not only entertained but also provided a platform for social impact. Amidst challenging times, The Floor has been a vehicle for community and charity, with contestants and winners contributing to veteran recovery and rehabilitation efforts. This adaptation has been profoundly meaningful, garnering high viewership and positive responses, reinforcing the show's adaptability and impact.
Both speakers emphasized the strategic growth of The Floor,"leveraging creative production models and harnessing local adaptations to meet global demands. The show’s success in various markets demonstrates its potential for further expansion and its ability to resonate with diverse audiences".
