Format

One of the hottest trends at this particular time of transition is the combination of the online world with the genres of 'classic' television (tele-digitalisation). And within this trend, the participation of influencers/content creators/internet personalities in 'classic' formats is the most common (and easiest) declination.
Spain's Temporada de Caza ('Hunting Season' - a classic manhunt with some of the country's most influential content creators in the role of hunters and fugitives), Germany's Reality Backpacker (eight social stars travel to an exotic island and compete against each other) are just two of many possible examples.
And now Netflix is using this very simple principle in a classic 'Big Brother'-style reality show. As announced last week, The Influencer, a "survival reality show" (but why "survival"?) created by Lee Jae-seok and Son Soo-jeong and produced by Kakao Entertainment, will launch on 6 August. The concept is actually very basic: 77 South Korean influencers, with a combined 120 million followers, will compete to gain the most exposure.
The show's introductory video features some of Korea's most famous internet personalities: Jang Geun-seok (South Korean actor and singer), Risabae (Korean YouTuber specialising in make-up), Pani Bottle (YouTuber specialising in travel), Jin Yong-jin (filmmaker, rapper and YouTuber), Shim Euddeum (Pilates instructor and social media star) and TikToker Xiajiu (who has 27.5 million followers across YouTube, TikTok, Instagram and AfreecaTV).
The concept is very simple indeed (at least from what we know so far) and relies entirely on the popularity of the participants, which should - at least in theory - guarantee a high level of coverage on social media. Will this be enough?
To read the other news about other 2 k-formats (a docu-talent and a comedy action game) and lots of news in a nutshell, go to https://cmmespresso.substack.com/p/k-wave-a-trio-of-korean-formats

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