Format

Blu Yazmine has acquired the Italian rights to produce Nippon TV’s hit unscripted game show Red Carpet Survival. The Italian production, titled Red Carpet, Vip al Tappeto, is being filmed near Milan and is set to stream on Prime Video Italy in 2025.

Red Carpet Survival is a game show where contestants act as bodyguards who must safely escort a celebrity VIP. Their mission is to ensure the VIP stays on the red carpet that stretches to their destination, no matter the obstacles. Contestants face physical blows and survive a series of outrageous traps such as huge explosions, robot attacks, and even real crocodiles. The format was created and produced by Nippon TV and initially aired to stellar ratings in Japan.

Sayako Aoki, Format Sales and Licensing representative at Nippon TV, said:“Red Carpet Survival, titled Red Carpet, Vip al Tappeto for Italy, is currently in production and is already promising to be hilarious. Popular Italian celebrities will be the VIPs on the red carpet and will challenge incredible obstacles created in a unique Italian setting near Milan. I am so happy to see our combined ideas come to life to entertain Italian viewers, once again proving that this high-energy format is the perfect fit for those on the search for ‘crazy Japanese gameshow’ type of shows, or more simply, an opportunity for a good laugh.”

The show will be hosted by Alessia Marcuzzi, a well-known Italian TV personality (Boomerissima).