Format

The English Box: A New Use of AI

The English Box: A New Use of AI
It goes without saying that AI is entering the media world at all levels. And in the formats, of course, even if there is currently too much focus on 'reconstructing' characters (avatar, deep-fake, meta-human, virtual host....), which is not the right way to go: viewers need to know clearly what, and above all who, is 'real' and who is not, and the programmes that have tried to blur this boundary (e.g. Falso Amor, which is also a very interesting experiment, see FE 21 July) have not been successful.

The Honesty Box (w/t), from BBC Studios-backed Mettlemouse and GroupM Motion Entertainment, commissioned by Channel 4 for E4, and hosted by Vicky Pattison (pictured left) and motivational speaker/Married at First Sight Australia alum Lucinda Light (right), goes in another interesting direction.
This is the presentation of the project on the channel's website: “The series brings a cast of singles together in ‘Truetopia’, a sunny and romantic paradise where truth and honesty reign supreme. Ready to try a new approach, each single has signed up to this new radical dating experiment knowing they will be tested, in the hope it will lead to true love. To encourage full transparency in their new relationships there is a prize fund of £100,000 up for grabs, but only if the daters choose to be open and completely honest about their true feelings.
Every day the daters will face The Honesty Box – a new AI-enhanced software – to be asked probing questions about their feelings. If The Honesty Box detects deception, it could impact their newly formed relationship… and the prize fund.”
Of course, you need to understand how the program will work in practice before you can make any judgements. But the use of AI's predictive and "introspection of the human mind" capabilities seems promising....
To read the other two articles about a brand new Norwegian competition reality and a Prime Video 'horror show', go to https://cmmespresso.substack.com/p/box-formats

SUBSCRIBE TO the world’s most followed independent TOTALLY FREE NEWSLETTER to receive weekly updates on FORMATS, MARKETS & TRENDS around the world by clicking here: https://cmmespresso.substack.com/


Fromatbiz_900x120_ValleyOfHearts_LoveAndPride
G00667_FORMATBIZZ_DIGITAL_BANNER_900x120_BUT_IT_NOW_FINAL
900-x-120
BANNER FORMAT BIZ 900 X 200 PX
rotore_3