The episode marked the beginning of a fresh season, with contestants facing the first major hurdle of the year: the Auditions. This mix of fresh faces and familiar energy was a winning combination, as evidenced by the impressive viewership numbers.
The kick-off episode, which aired yesterday on Sky Uno/+1 and on-demand, drew an average TV audience of 729,000 viewers, an impressive 38% increase compared to last season’s debut. The show garnered a 3.6% TV share and reached 1.255 million unique TV contacts, further highlighting its strong performance.
The success didn’t stop on TV—social media also buzzed with excitement. The episode generated almost 297,000 Social TV Audience interactions during the linear broadcast, a remarkable 52% increase compared to the same episode last year. In the Same Day 24/7 measurement, the show garnered 311,000 interactions, marking a 59% growth from the previous season.
X Factor Italia dominated social media discussions, securing the top spot in Social TV Audience for the day, making it the most talked-about show across platforms (sources: Talkwalker, Trends24.in).
The kick-off episode, which aired yesterday on Sky Uno/+1 and on-demand, drew an average TV audience of 729,000 viewers, an impressive 38% increase compared to last season’s debut. The show garnered a 3.6% TV share and reached 1.255 million unique TV contacts, further highlighting its strong performance.
The success didn’t stop on TV—social media also buzzed with excitement. The episode generated almost 297,000 Social TV Audience interactions during the linear broadcast, a remarkable 52% increase compared to the same episode last year. In the Same Day 24/7 measurement, the show garnered 311,000 interactions, marking a 59% growth from the previous season.
X Factor Italia dominated social media discussions, securing the top spot in Social TV Audience for the day, making it the most talked-about show across platforms (sources: Talkwalker, Trends24.in).
photo: Virginia Bettoja
