Format

Be-Entertainment has secured the international distribution rights to the breakout Belgian reality series The Landlady (local title: Kotmadam Sarafian), which has garnered impressive ratings on VTM since its recent debut. After airing just three prime-time episodes, the show has captivated audiences, securing a 39.9% market share among viewers aged 18-44 (consolidated) — a significant +64% increase compared to the channel’s average.

The Landlady introduces a charismatic celebrity landlady who welcomes seven students into her home for an entire academic year. Throughout the series, she guides them through the highs and lows of student life, from academic pressures and heartaches to personal growth and celebrations. The show raises the question: Will she become a strict maternal figure or a trusted friend? The series dives into the relevant issues of Gen Z, offering a raw and intimate look into their daily challenges and joys.

Produced by Borgerhoff & Lamberigts, The Landlady brings a fresh approach to reality TV, blending celebrity mentoring with the relatable struggles of young adulthood. Be-Entertainment Managing Director Gepke Nederlof is enthusiastic about the format’s potential for international appeal.

“We’re thrilled to bring The Landlady to global audiences,” Nederlof commented. “A reality show centered around students has always been compelling, but it feels particularly relevant today, with so many young people facing unique challenges. The addition of a celebrity landlady to tell their story adds a captivating element that resonates with viewers. The remarkable ratings speak for themselves, and we believe this format has all the ingredients to capture audiences worldwide.”