Format

SimpelZodiak, part of Banijay Benelux, has sold the BAFTA-nominated format, Banged Up, to Dutch broadcaster EO, part of NPO, marking the show’s first international deal.

Originally created by Banijay UK’s Shine TV, the producer behind hits Hunted and The Island, Banged Up launched on Channel 4 in October 2023, becoming one of the broadcaster’s most streamed shows. Known locally in the Netherlands as Hel of Hotel (w/t), the acclaimed factual format will be aired through Dutch broadcaster EO on the streaming platform, NPO Start.

Banged Up is a revolutionary social experiment, where celebrities live the prison experience in a recently decommissioned jail, locked up alongside some of the country’s ex-criminals. As they attempt to survive the strict prison regime, they'll discover what life behind bars is really like, learning to cope in an extreme and emotionally challenging environment that is far beyond their comfort zone.

Justine Huffmeijer, Managing Director of SimpelZodiak says: “The themes in Banged Up are globally relatable, addressing issues of prisons and law enforcement, and the concept of second chances. This show is startlingly eye-opening, challenging preconceptions at every turn. Its authentic and gritty reality delivers compelling viewing, and we’re interested to see how Dutch celebrities handle prison life.”

This title will sit alongside Banijay Entertainment’s vast catalogue of hit travellers like The Summit, Good Luck Guys, and Love Triangle; superbrands MasterChef, Big Brother and Survivor, and highly-anticipated streamer launches Bear Hunt and Building a Band (w/t).