Format

As the world’s premier entertainment content market, MIPCOM in Cannes (October 20-24) is the go-to event for the latest in global television trends. This year, Amazon MGM Studios is set to present a slate of top formats that demonstrate their growing influence in both traditional and digital content spaces. Two of the most highly anticipated formats to be showcased are Gladiators and Are You Smarter Than a Celebrity?, underscoring Amazon MGM Studios's strong distribution capabilities through Amazon MGM Studios Distribution.

Gladiators, a reboot of the 90s classic, is making waves as it returns to screens with brand-new iterations in various territories. The format brings together a new generation of superhuman gladiators who compete against contenders in an ultimate test of speed, strength, and endurance. A series of new games will be introduced alongside classic fan-favorites such as The Eliminator, ensuring that both nostalgia and innovation drive its global appeal.

The reboot has already garnered strong interest with productions underway across multiple countries, including the UK, where it is in its second season commissioned by BBC One and iPlayer, and the US, where it will be produced by MGM Alternative and air on Prime Video. Australia is also onboard with broadcasts on Network 10 and 10 Play. Moreover, Gladiators France is currently in production, further cementing the show's international reach.

Distributed by Amazon MGM Studios Distribution, this reinvention of Gladiators is set to captivate a new generation of viewers while honouring the competitive spirit that made the original a global phenomenon.

Are You Smarter Than a Celebrity? is the latest twist on the beloved Are You Smarter Than a 5th Grader? format. Hosted by NFL superstar Travis Kelce, the show welcomes adult contestants who, rather than competing against a classroom of kids, rely on a panel of celebrities from the worlds of comedy, film, and sports to help them answer questions from elementary-level subjects.
The format injects fresh excitement into the quiz show genre by allowing contestants to “cheat” off their celebrity helpers in a bid to win a $100,000 grand prize. As the tension builds to the final, sixth-grade-level question, contestants must rely on one final celebrity to discuss and lock in the answer. The show blends humour, nostalgia, and competition, making it a family-friendly watch with broad international appeal.
Already airing successfully across the globe in its traditional format, Are You Smarter Than a 5th Grader? continues to dominate in markets like Japan (Nippon TV, Season 12) and Romania (Antena TV, Season 2). With Are You Smarter Than a Celebrity?, Amazon MGM Studios is offering a fresh take on a tried-and-true formula, poised for success on Prime Video globally.

Both formats—Gladiators and Are You Smarter Than a Celebrity?—are part of Amazon MGM Studios' broader strategy to dominate the global content distribution landscape. With Amazon MGM Studios Distribution at the helm, these shows are designed to appeal to international audiences while offering local adaptations to suit regional tastes.