Markets

The 4th edition of Iberseries & Platino Industria, held in Madrid from October 1 to 4, has proven to be an undeniable success, consolidating its role as a premier platform for the audiovisual industry across Ibero-America. This event, co-directed by Samuel Castro and Juan Alía, showcased not only the richness of the Spanish-speaking entertainment world but also the growing impact of international collaborations in the industry.

Juan Alía, co-director responsible for the film sector, said: "The event, in this fourth edition, has grown a lot. We are very proud, not only in terms of the number of accredited participants, but also in the representation we have from different countries of Ibero-America".

Alía revealed that the event has exceeded expectations in terms of participation, with over 2,500 accredited attendees, a substantial increase from last year's figures. "Of those participants, 45% are international, which is very important," he continued. However, the focus wasn't only on numbers. "We do not only focus on what the figures are, but on the profile of our guests. We have the main protagonists of the Ibero-American audiovisual industry, who are participating—from buyers and distributors to panelists—truly the whole sector is here this week."

One of the highlights of the event has been the diverse international representation. Alía shared his excitement about the broad participation from various Latin American countries. "We also have a great representation, for example, in the MAI space, the market, with the presence of Brazil, Colombia, Peru, the Dominican Republic, Chile, which has a stand called Marca País, where they bring together different companies and institutions from the country," he noted. With over 1,000 international companies present, this edition has been a landmark in terms of cross-border industry collaboration.

Co-director Samuel Castro, who oversees the TV industry side of the event, emphasized the crucial role of Spanish fiction in reaching global audiences. "In Spain, the truth is that it has become a global reference, also thanks to the presence of platforms, both in Spain and Europe, that have made it possible for our content to be global," he said. Castro highlighted the collaboration with key Spanish channels as a sign of the industry’s healthy growth and relevance. "At Iberseries and Platinum Industry, this year it has become palpable, because we have the collaboration of the great channels that operate in Spain."

One of the major moments during the event was the celebration of Atres Media Day, featuring one of the most prominent Spanish group, as well as the showcase of Movistar's upcoming content. "We have a Movistar showcase, where they present new content, such as the new series from Rodrigo Sorogoyen (Los años nuevos), which marks his third collaboration with Movistar".

Notably, the event also spotlighted the resurgence of international film co-productions. "Yesterday, we had a special panel on the 12 international co-productions of cinema, which will involve RTVE. This is a significant development, as Spanish television will co-produce or participate in 12 feature films with Latin America, something that hasn’t happened in years," Castro pointed out.

Castro and Alía also took pride in showcasing two standout projects from Latin America, highlighting the event's commitment to broader Spanish-speaking content. "There are two contents that are going to be released in Spain but are Latin American: Agua para Chocolate and Cada Minuto Cuenta. These are just examples of the excellent health of Spanish fiction, but also the broader Spanish-speaking audiovisual sector," Castro concluded.

This year’s edition of Iberseries & Platino Industria has not only raised the bar in terms of participation and content but has also reinforced Madrid's position as a hub for Ibero-American audiovisual industry collaboration, opening new doors for cross-border projects in both TV and film.