Differences and trends in Asian vs Western markets: What genres and formats are growing, and how is the shift from adapting Western formats to developing
uniquely Asian narratives influencing production strategies in both regions?
In Asia, genres like Fantasy, Historical Dramas, Thrillers, and Mystery are very popular. In contrast, the Western market shows a preference for True Crime Documentaries and High-Concept Sci-Fi. While there are distinct genre preferences in these regions, the most successful content tends to resonate deeply with local audiences. When adapting Western formats for Asian narratives, it is crucial to authentically incorporate Asian culture. This involves reflecting how characters interact with their families andloved ones, as well as how they express emotions—elements that often matter more than the genre itself.
uniquely Asian narratives influencing production strategies in both regions?
In Asia, genres like Fantasy, Historical Dramas, Thrillers, and Mystery are very popular. In contrast, the Western market shows a preference for True Crime Documentaries and High-Concept Sci-Fi. While there are distinct genre preferences in these regions, the most successful content tends to resonate deeply with local audiences. When adapting Western formats for Asian narratives, it is crucial to authentically incorporate Asian culture. This involves reflecting how characters interact with their families andloved ones, as well as how they express emotions—elements that often matter more than the genre itself.
How can platforms retain authentic cultural storytelling while also connecting with global audiences?
I’d say authentic cultural storytelling has the most potential to resonate with global audiences. Korean dramas and Japanese anime are excellent examples of this.
Content should focus on connecting with its local audience first; when it resonates deeply at a local level, word of mouth can naturally expand its reach to a broader global market.
I’d say authentic cultural storytelling has the most potential to resonate with global audiences. Korean dramas and Japanese anime are excellent examples of this.
Content should focus on connecting with its local audience first; when it resonates deeply at a local level, word of mouth can naturally expand its reach to a broader global market.
As demand for Asian content rises, what investment and collaboration strategies could Asian streaming platforms employ?
We are currently in an era with more tax rebates and grants available than ever before, and many independent producers are actively pursuing them. However, streaming platform productions appear to be slower in taking advantage of these opportunities.
Additionally, there are stories that can resonate across multiple regions and could be co-acquired by two or more platforms. While such collaborations are happening, there is significant potential to increase their frequency and streamline the process, makingit easier for producers to participate.