The singing talent show Lift You Up premiered on VTM in Belgium and dominated Friday nights, capturing a 45.6% market share in the 18-44 demographic (Live+7) - nearly double the channel’s usual performance. The show also garned a good press reviews and loads of positive social media reactions.
The singing talent competition Lift You Up elevates aspiring singers both literally and figuratively. Four famous national artists act as ‘musical mentors’, using their experience and success to support the talent that wins the competition. Together with their fans, they search for the best match with whom they record a new hit and tour the country.
Gepke Nederlof, Managing Director of Be-Entertainment, says: “Lift You Up’strikes the perfect balance: it is recognizable enough to draw in a broad audience, yet fresh and unique enough to keep them captivated. We couldn’t be more proud to introduce the format internationally based on such a strong first series and eagerly anticipate what lies ahead.”
The uplifting format was created, produced, broadcast and distributed entirely within the VTM family.
Lift You Up Dominated Fridays Night on VTM
