Broadcast on Latvian public broadcaster LTV1, the entertainment game format Who's Who? consistently wins its Saturday 21:25 prime time slot for the entire season achieving an average 4.6% rating and 19.7% share in the target group and beating out its competitors TV3, LNT and PBK.
This is the 11th international adaptation of the format created by Rose Bay Media and Noel Gay TV. The format has been produced for prime time and access prime time in Norway, Denmark, Canada, France and recently in Sweden on SVT where it obtained an average 25.5% market share of viewers aged 12 to 59 for seasons 6 (2016) and 7 (2017).