Mediaset unveiled its latest programming schedule in Portofino. Pier Sivlio Berlusconi, the oldest son of the company's founder talked about the cross-media sistem of the group, the new european challenges and the leadership of the group in Italy. Flagship Canale 5 is still leader in the free tv generalistic offer of entertainment.
Regarding the european strategy, after the latest creation of a pan-european television hub MediaForEurope based in Netherlands - "this will create value and development, I can see a lot of synergies in term of building a unique technological platform to collect data from users and possibly a unique advertising platform"- Berlusconi said.
Mediaset unveils its latest programming schedule in Portofino
