Reality series Beauty & The Geek returned with a bang on Mediaset. The first episode of the show was broadcast by Italia 1 on Tuesday, January 7 at 9.25pm and recorded a very good result with an audience share of 13.08% and 2.5 million viewers.
La Pupa e il Secchione... e viceversa is the italian title of hit format Beauty & The Geek created by Katalyst Films ©2005
Fox21 / 20th Fox Television and distributed by Endemol Shine.Hosted by Paolo Ruffini the format is refreshed with a new twist viceversa as the two teams composed by 8 contestants also have to exchange their knowledge. In each episode the two groups: the Beauties (young women who have relied primarily on their looks) and the Geeks (young men who have relied on intellect) are paired up to compete as a couple for a shared prize.
The show is directed by Celeste Laudisio and produced by Endemol Shine Italy.
