Industry

ViacomCBS closes the advertising agency.

ViacomCBS closes the advertising agency.

Viacom PubblicitĂ  & Brand Solution close. Starting from February 2nd, the collection relating to the American group's channels in Italy will be entirely in the hands of Sky Media. The decision came a few months after the farewell of Paolo Romano, who from the head of the Viacom commercial agency became the commercial director of Sky Media.


Sky and ViacomCBS have signed new agreements for the ViacomCBS channels: the DTT Paramount Network, Spike, VH1 channels will debut on satellite. The agreement brings ViacomCBS Networks Italia channels to 12 on Sky platform, including local versions of MTV, Comedy Central, Nickelodeon and Super! children's channel.