Format

Weekend comment: Masked Singer starts well, but without a bang!

Weekend comment: Masked Singer starts well, but without a bang!

The premiere of Korean hit format Masked Singer premiered in Italy with a 20,8% and 4.437.000 viewers.
Higher than the average of the channel but below the expectations. Anyway, there was a big competition as Canale 5 was broadcasting reality series Grande Fratello Vip season 4 that recorded 2.9 million viewers with an audience share of 16.76%. 
In the same week (5-11 January) leader of the ratings is once again the emotainment show made in Italy C'รจ Posta per Te (You've Got mail), with a 30,2% (5.930) for the first show of the 23rd season.

This is the ranking of the international format in the week 02-2020

ITALY - Prime Time Performance of International Formats in the week 5-11 January 2020


IDENTITY - National Lottery (Endemol) Rai Uno 24,2% 5.387.000 special
THE MASKED SINGER (Endemol) Rai Uno 20,8% 4.437.000 Launch 1st sesaon
CELEBRITY BIG BROTHER (Endemol) Canale 5 20,2% 3.405.000 premiere season 4
BEAUTY AND THE GEEK (Endemol) Italia 1 13,1% 2.565.000 premiere season 3
MASTERCHEF (Endemol) Sky Uno 3,4% 830.000 4th ep. season 9
FIRST DATES (Warner) Real Time 1,8% 479.000 premiere season 4
BAKE OF ALL STARS (BBC) Real Time 1,8% 447.000 2nd ep. season 1
DEAL WITH IT (Keshet) TV8 1,8% 400.000 new prime time eps.
BEST BAKERY (Endemol) Sky Uno 0,3% 76.000 premiere season 2

A total domination by the Endemol distributed format !