Format

Comedy competition format Laughing All the Way to the Bank across the Europe

Comedy competition format Laughing All the Way to the Bank across the Europe
Gil Formats has secured three new European deals for the comedy competition format Laughing All the Way to the Bank.

Laughing All the Way to the Bank, which launched at MIPCOM, has been acquired by Endemol Shine Iberia for Spain and Portugal and by Seapoint for Germany.

The original entertainment format sees people who think they’re funny get the chance to win a cash prize by making a TV channel’s thrifty accountant laugh out loud during a car ride to their bank. As the accountant does their best to keep a straight face, some contestants will leave the car empty-handed, while others will “laugh all the way to the bank.”