ITALY // Prime Time Performance of International Formats in the week January 26 – February 1 2020
Celebrity singing contest THE MASKED SINGER closes its short 4 weeks run with a good 22.0% so fixing the series average to a healthy but unspectacular 20.2% with just 4.170.000 viewers. The result is higher than the average of Rai Uno (18.9%) but not far from the other flagship formats of the channel (Your face sounds familiar 20.2%; Identity 22.0%) and distant from the leaders of the season: C’È POSTA PER TE (30.3%) , TU SI QUE VALES (29.4%).
CELEBRITY BIG BROTHER two weekly episodes average a 18.1% share, always missing the leadership of the night versus a local drama mini-series and the final of “Masked singer”.
Thanks to a contestant winning top prize, WHO WANTS TO BE A MILLIONAIRE episode two rises to a 17.3%, while ITALIA'S GOT TALENT on TV8 scores a positive 5.4% (average of the channel is 2.5%).
Italian original C’È POSTA PER TE has no rivals and keeps entertainment leadership with 29.9% and 5.817.000 viewers on Saturday night.
Prime time performance of int'l formats / Week 27 January - 1 February
