Scripted

Rai Leader in prime time with top drama series

Rai Leader in prime time with top drama series
Rai 1 confirms its leadership in drama and fiction.

The 2020-21 year saw the confirmed supremacy of Rai Fiction with many new titles rewarded by audiences and critics. Italian fiction is definitely in good shape and Mediaset that is leader for entertainment it's also following the pubcaster with good new original drama such as Fosca Innocenti or Viola come il mare.

This is a good signal for the Italian drama landscape. Also, the proven success of Eliseo series The Good Game on Sky broadcast in all the European boquet of the pay platform was performing very well.

The 2021/2022 closed with good result in terms of audience and share, starting from La Sposa (The Bride) produced by Banijay Studios for Rai 1. The miniseries starring Serena Rossi and Giorgio Marchesi, with nearly 6.5 million viewers and a 29.11 percent share. In second place, a close second, is Luca Argentero with the second season of Doc: In Your Hands with over 6.4 million and 28.89%. Completing the podium is Don Matteo, which comes close to 6 million with a 29.91% share.

Rosy future for the Lux Vide series with the passing of the baton between Terence Hill and Raoul Bova, welcomed in triumph by the audience. This was followed by Blanca with the consecration of Maria Chiara Giannetta, in her first starring role. Then the second seasons of  Makari and Imma Tataranni. Of note is Professor, which has depopulated on social media. 

The season average of the Rai1 drama (94 evenings) marks 4.7mln viewers with an average share of 22.66 % . Last season (88 evenings) the average was 5.3mln viewers  with an average share of 22.56 %. The final average of Channel 5 dramas (25 evenings) is 2.9mln  viewers with  an average share of 14.86%  vs 2021 with 21 prime time evenings and an average of 3mln viewers with a 13.75% share.  


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