ZDF had described the launch of the series as a great success. Many of the streamers are likely to be younger than the average viewer of linear ZDF. This should explain why the Schwarm premiere had a market share of only 11.7 percent among 14- to 49-year-olds on Monday (720,000 viewers). At the prime time of 8:15 p.m., ZDF was nevertheless the winner in this target group as well - ahead of RTL (11.3 percent, 590,000) and ProSieben (8.3 percent, 480,000).
Eco-Thriller Der Schwarm premiered with 7mln viewers
The lavishly staged eco-thriller Der Schwarm got off to a good start in the linear ZDF program. An average of 6.82 million watched episodes one and two of the internationally produced eight-parter on Monday night, March 6, 2023. That corresponded to a very good market share of 24.4 percent from 8:15 p.m. for the event series' opener. Further double episodes are programmed for Tuesday, Wednesday and Thursday evenings on linear ZDF.
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