People

Nippon TV has appointed Satoru Hiramatsu as the new Managing Director of Global Content Business, succeeding Mikiko Nishiyama. Hiramatsu will lead the team responsible for promoting globally successful formats like Dragons’ Den/Shark Tank and Old Enough!, while expanding Nippon TV's international footprint. With extensive experience in programming, news, and content marketing, Hiramatsu aims to introduce more of Nippon TV’s creative formats to the global market, building on the rising demand for Japanese-origin content.

“Nippon TV is one of Japan's leading content companies, with the longest history among private television networks and consistently earning the highest ratings in the country. Several of our formats, including Dragons' Den/Shark Tank, Old Enough! and Mother, have already garnered international acclaim. However, Nippon TV still holds a wealth of equally creative formats and ideas that have yet to be fully introduced to the world,” commented Hiramatsu “My goal is to promote these new IP in a timely and compelling manner. I believe that the global content market is witnessing a rising wave of interest in Japanese-origin content, not only in anime but also in live-action formats. At Nippon TV, we aim to play a pivotal role in amplifying this wave by working closely with our global partners.”