The awards reviewed over 148 pieces of content from 29 countries, focusing on areas such as Representation of Disability, Race and Ethnicity, LGBTQ+, and Diversity in Kids Programming. The awards highlight how TV content can positively influence social inclusion and fight stigma.
Rakuten TV’s second initiative, ‘AVOD for Impact,’ aims to spread the messages of NGOs by offering free advertising space. This summer edition featured NGOs like Ayuda en Acción (focused on access to education and employment for vulnerable groups), Cruz Roja (dedicated to health and alleviating human suffering), and Legambiente (Italy’s largest environmental organization). Each NGO received 500,000 impressions, promoting their causes on Rakuten TV’s platform. The initiative is part of the company’s broader Sustainability and DEI (Diversity, Equity, Inclusion) Strategy and follows a successful first edition in collaboration with Greenpeace and other NGOs last Christmas.
Rakuten TV’s second initiative, ‘AVOD for Impact,’ aims to spread the messages of NGOs by offering free advertising space. This summer edition featured NGOs like Ayuda en Acción (focused on access to education and employment for vulnerable groups), Cruz Roja (dedicated to health and alleviating human suffering), and Legambiente (Italy’s largest environmental organization). Each NGO received 500,000 impressions, promoting their causes on Rakuten TV’s platform. The initiative is part of the company’s broader Sustainability and DEI (Diversity, Equity, Inclusion) Strategy and follows a successful first edition in collaboration with Greenpeace and other NGOs last Christmas.
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