Markets

On Wednesday, October 23, Lucy Smith held the traditional press conference inside the Palais in Cannes in front of the journalist. This is year, MIPCOM CANNES (Cannes, October 21-24) celebrated its 40th edition attracting more than 10,500 delegates from 110 countries, including an increased number of exhibitors and participating nations.

“MIPCOM CANNES continues to be the essential annual event where the global industry converges,” said Lucy Smith, Director of MIPCOM CANNES and MIP LONDON. “The atmosphere has been one of optimism, and the intense level of activity here in Cannes will undoubtedly benefit the entire international industry.”

On the penultimate day, figures showed that 347 companies exhibited in and around the Palais des Festivals, up from 320 in the previous year. Among these were 34 country pavilions, 10 of which were new for 2024, including Egypt, Malaysia, Nigeria, and Qatar.

This year, 73 companies made their debut with stands at the market, many from tech-driven sectors, showcased in the expanded MIP INNOVATION Lab. The lab hosted a full programme, including summits on FAST and AVOD, AI, streaming, and connected TV, alongside networking events and demonstrations.

The total delegate count included 3,240 buyers, with the majority from the US, followed by the UK, France, Germany, and Spain. A notable increase in representation came from Spain, the 2024 MIPCOM CANNES Country of Honour, with 172 companies, marking a nearly 50% year-on-year rise.

MIPJUNIOR (18-20 October), the International Kids Screenings & Co-production Market, attracted over 1,000 delegates from 62 countries, reaffirming its status as the key global event for the children’s content sector.

The 41st edition of MIPCOM CANNES is scheduled for 13-16 October 2025, with MIPJUNIOR returning on 11-12 October 2025.