People

What impact do you think technology is having on the television and audiovisual industry today?

Rodrigo Taramona: My view is two-fold—one moderate, one more radical. On the moderate side, I see the audiovisual shift similar to the rise of electronic music production. Today, anyone with a modest setup, just a laptop and some software, can make studio-quality music from their own room. Artists like C. Tangana and Bad Bunny built international careers this way. Soon, I believe filmmakers and TV producers will use affordable technology to create high-quality content at home. Anybody can make a full professional studio in their own room. Technology will break down barriers in content creation.

The “not-so-moderate” view is even more transformative. I think we’re on the brink of a shift as revolutionary as the arrival of sound in cinema. That was a game-changer, and I believe artificial intelligence (AI) and extended realities will have a similar impact. We are at the same level as when sound came to movies. These technologies will radically change the way we consume audiovisual content, from production techniques to audience experiences.

How do you think television, specifically, will be affected by these advancements?

Rodrigo Taramona: Television is just a device; it’s not a format. People are already consuming content across multiple screens—phones, computers, and even soon on smart glasses. In the next ten years, we’ll likely be watching a lot of content on wearable devices. I think traditional television will evolve as a medium, adapting to these changes. The way stories are told and experienced will reshape entirely, pushing us beyond the limits of a single screen.

With AI playing a growing role in content creation, do you think there are limitations to what it can contribute?

Rodrigo Taramona: Absolutely. While AI can generate impressive content, I believe the core of impactful storytelling comes from human experience and emotion. Art is more than screensavers. There’s something irreplaceable in human creativity that AI can’t replicate. The emotional depth and the nuance of storytelling go beyond what an algorithm can produce. AI is a tool, but it can’t replace the genuine human touch.

You’ve shared three guiding principles—curiosity, humility, and gratitude—as essential in adapting to technological change. Could you explain this philosophy?

Rodrigo Taramona: In times of rapid transformation, these values are essential. Curiosity keeps us open-minded, pushing us to explore and learn. Humility reminds us that we don’t know everything, and we need to approach the future with open eyes, free of prejudice. And gratitude—being thankful for the moment we’re in—grounds us. We’re lucky to witness these shifts in technology. With these values, we’re better equipped to understand and shape the future of audiovisual media.

What emerging trends do you think will shape the future of audiovisual technology?

Rodrigo Taramona: There’s so much on the horizon. Extended realities, immersive experiences, disruptive financing models—all are merging the digital with the physical in new ways. I like the term "space computing" over "metaverse." It’s about overlaying the digital onto our real-world environments rather than escaping into a virtual world. NFTs, too, I think will return with a new purpose in this space. These innovations will drive the industry forward, transforming how we interact with digital and physical realities.

Do you have any final thoughts for professionals navigating this evolving industry?

Rodrigo Taramona: Seize the moment. Events like Conecta DIGITAL are unique opportunities to learn, ask questions, and engage with these innovations. Take advantage of these two days. They will never be repeated. I’m grateful to be here, learning from others as much as I’m sharing. I don’t come to teach; I come to learn.