Format

Global Agency's new format Celebrity Dreams has been acquired by Romania after the USA. Zucchero Media, one of the strongest TV production companies in Romania has acquired the rights.

Zucchero Media produces a wide range of broadcast genres: studio based entertainment, live extravaganzas, game shows, talk-shows and scripted formats, such as sitcoms, sketch comedy shows and reality shows. The team produced lots of successful formats like Who Wants To Be a Millionaire?, Wheel of Fortune and the Rose D’Or and Emmy trophies-awarded formats such as The Phone and Benidorm Bastards.

Global Agency, launched their Top Secret Project Celebrity Dreams on October 20 during MIPCOM in St Tropez. At the event, with the concept of ‘White Launch’, the project attracted great interest from the clients and the media. During the launch the first sales of the format were made to the US Market. It is planned to go on air in 2025.

Global Agency's CEO Izzet Pinto shared his enthusiasm: "Celebrity Dream is a format that will capture global attention. It fits seamlessly with Global Agency’s mission to deliver globally resonant entertainment. It has a broad universal appeal that speaks to audiences in every region. This format exemplifies Global Agency’s dedication to introducing fresh and universally engaging content to the market, designed to satisfy the wide-ranging tastes and preferences of viewers around the world."

“Zucchero is one of the best production companies in Romania. We have known each other since the first days of Global Agency in 2006. They have produced so many big shows, and for us Zucchero is the best partner to produce this show, because “Celebrity Dreams” needs great expertise on reality production, Zucchero will be the best solution for this show.”

Bogdan Nicolescu, Artistic Director and Partner, Zucchero Media: “It is a pleasure for us to work with Global Agency in developing their new format - Celebrity Dreams. We know the company since the beginning and it’s one of the most powerful in the market. We believe so much in the program and we hope to be the first in the world to broadcast.”

About Celebrity Dreams:
The innovative show “Celebrity Dreams” will transform the way we view famous people, revealing them in a new and inspirational light. It is a show that reminds us we are all chasing a dream and makes us wonder what dreams are still to be fulfilled. Each episode begins at the star’s home with the story of their journey to fame before revealing their hidden fantasy; whether they long to be an actor, singer or artist, or meet someone influential from their past. It could be a star singer busking on the street or a celebrity suddenly revealing their identity at a wedding of someone who admires them. They may find a mentor from childhood or somebody else who has been important in their life; they may meet their lookalikes or create a charity organization. “Celebrity Dreams” takes us on a moving journey of discovery, leading us to a fascinating new understanding of well-known people just as it changes the way they view themselves.