Industry

With ATF set to begin tomorrow, ABS-CBN, the Philippines’ leading media and entertainment company, announced it will exhibit under its new banner, ABS-CBN Studios. Fresh off the record-breaking success of Hello, Love, Again, the highest-grossing Filipino film of all time, the company will showcase its rebranded studio at a new booth.

Attending ATF are Ruel S. Bayani, Head of International Productions, and Pia Laurel, Head of International Sales and Distribution, along with key team members from ABS-CBN Studios. The studio will highlight its advanced production services, including sound stages, Star Music for original Filipino music, and Star Magic, which has launched award-winning talents like Kathryn Bernardo, Arjo Atayde, and global pop group BINI.

As part of the ATF Horror Pitch, ABS-CBN is also seeking co-production partners for its supernatural horror feature Hysteria, penned by award-winning writer Jaymar Santos Castro. The film follows a priest investigating demonic possessions in a small town, only to uncover a dark past and an explosive truth linking him to the hysteria.

“We are thrilled to debut ABS-CBN Studios at ATF and introduce Hysteria while connecting with potential co-production partners,” said Bayani. “This promises to be one of our busiest ATFs yet.”



photo: writer Jaymar Santos Castro