People

As one of Europe’s leading players in scripted production and distribution, Rai Fiction continues to shape the Italian and international television landscape with its high-quality storytelling and strategic co-productions. Under the leadership of Maria Pia Ammirati, who took the helm nearly five years ago, the company has strengthened its editorial vision and expanded its global footprint.

In this exclusive interview for TVBizz, published on the occasion of Realscreen and NATPE Miami, Ammirati reflects on Rai Fiction’s standout achievements in 2024—marked by impressive audience ratings, critically acclaimed adaptations, and the growing international appeal of Italian storytelling. She also shares insights into the company’s evolving strategy, the challenges ahead, and the ambitions driving its continued growth in an ever-competitive market.