“Since COVID, we have worked to change pace, and the results are clear,” Berlusconi stated, highlighting that Mediaset has significantly increased its self-produced content, exceeding 9,000 hours in 2024—up 20% from 2020. This approach, combined with careful cost management, has enabled Mediaset to achieve results comparable to those of the public broadcaster, occasionally surpassing them.
Berlusconi also emphasized the effectiveness of their advertising campaigns, with gross contact shares consistently ranging between 55% and 56%, demonstrating the group’s ability to offer superior value compared to competitors.
Federico di Chio, Mediaset’s Strategic Marketing Director, provided detailed insights into the audience reach: every week, the Mediaset ecosystem connects with 96% of the Italian population aged 14 and older, including 45 million TV viewers, 24.5 million digital users, and 24.8 million radio listeners.
In terms of audience share, Mediaset solidified its leadership position with a 40.2% share in prime time and 39.5% across the full day, with autumn figures peaking at 41% in prime time. Canale 5 leads as the top channel, while Italia 1 and Rete 4 outperformed Rai 2 and La7, respectively. Mediaset’s digital platform also achieved outstanding results, with nearly 9.5 billion videos viewed in 2024 and a total viewing time of 875 million hours (+46%).
On the financial front, Mediaset has delivered an exceptional performance compared to other European broadcasters: its stock market value grew by 25.4%, while competitors averaged a decline of -8.7%. Revenues increased by 7.7% in the first nine months of 2024, and net profits surged by 38.8%. “Net profits have more than doubled over the past four years, exceeding €1 billion between 2021 and 2024,” Berlusconi noted.
Mediaset’s European expansion remains a key strategic focus. Following its success in Spain, the group is now exploring opportunities in new markets, including Germany, Portugal, the Netherlands, and Poland, while also considering France and the UK. Despite economic and political challenges in some regions, Berlusconi reiterated the company’s commitment to pursuing international collaborations and synergies.
A hot topic of the evening was the recent decision by the Liguria Regional Administrative Court (TAR) to open a bidding process for organizing the Sanremo Festival. Berlusconi expressed hope that the Festival would remain under Rai’s management, calling the public broadcaster “the true strength behind the Festival.”
Regarding programming, Berlusconi voiced his satisfaction with This Is Me, hinting at a potential second season. On the other hand, he acknowledged the commercial difficulties faced by La Talpa but emphasized the importance of its cross-media experiment linking TV and online content.
Pier Silvio Berlusconi concluded by reaffirming his dedication to Mediaset: “I want to keep doing my job; I love this company and believe our work is far from over.” As 2024 comes to a close, Mediaset cements its position as an industry leader, poised for continued growth both in Italy and on the international stage.
Berlusconi also emphasized the effectiveness of their advertising campaigns, with gross contact shares consistently ranging between 55% and 56%, demonstrating the group’s ability to offer superior value compared to competitors.
Federico di Chio, Mediaset’s Strategic Marketing Director, provided detailed insights into the audience reach: every week, the Mediaset ecosystem connects with 96% of the Italian population aged 14 and older, including 45 million TV viewers, 24.5 million digital users, and 24.8 million radio listeners.
In terms of audience share, Mediaset solidified its leadership position with a 40.2% share in prime time and 39.5% across the full day, with autumn figures peaking at 41% in prime time. Canale 5 leads as the top channel, while Italia 1 and Rete 4 outperformed Rai 2 and La7, respectively. Mediaset’s digital platform also achieved outstanding results, with nearly 9.5 billion videos viewed in 2024 and a total viewing time of 875 million hours (+46%).
On the financial front, Mediaset has delivered an exceptional performance compared to other European broadcasters: its stock market value grew by 25.4%, while competitors averaged a decline of -8.7%. Revenues increased by 7.7% in the first nine months of 2024, and net profits surged by 38.8%. “Net profits have more than doubled over the past four years, exceeding €1 billion between 2021 and 2024,” Berlusconi noted.
Mediaset’s European expansion remains a key strategic focus. Following its success in Spain, the group is now exploring opportunities in new markets, including Germany, Portugal, the Netherlands, and Poland, while also considering France and the UK. Despite economic and political challenges in some regions, Berlusconi reiterated the company’s commitment to pursuing international collaborations and synergies.
A hot topic of the evening was the recent decision by the Liguria Regional Administrative Court (TAR) to open a bidding process for organizing the Sanremo Festival. Berlusconi expressed hope that the Festival would remain under Rai’s management, calling the public broadcaster “the true strength behind the Festival.”
Regarding programming, Berlusconi voiced his satisfaction with This Is Me, hinting at a potential second season. On the other hand, he acknowledged the commercial difficulties faced by La Talpa but emphasized the importance of its cross-media experiment linking TV and online content.
Pier Silvio Berlusconi concluded by reaffirming his dedication to Mediaset: “I want to keep doing my job; I love this company and believe our work is far from over.” As 2024 comes to a close, Mediaset cements its position as an industry leader, poised for continued growth both in Italy and on the international stage.
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