Blink49 Studios, a FIFTH SEASON-backed company, has announced a significant expansion of its content operations, reinforcing its focus on branded content, global formats, and acquisitions. This initiative includes the addition of two esteemed industry executives:
Adam Steinman joins as Executive Vice President, Global Formats and Acquisitions, tasked with identifying, acquiring, and developing cutting-edge content formats across scripted and unscripted programming. Based in Los Angeles, he will report to Tara Long, President of Global Unscripted, and Pancho Mansfield, President of Scripted. Steinman brings extensive experience from leadership roles at Warner Bros. International Television Production, Walt Disney Television Alternative, and as President and Founder of Mount Royal Films LLC. His portfolio includes successful franchises such as Impractical Jokers, The Bachelor, Who Do You Think You Are?, Cash Cab, and Little Big Shots. His global expertise and strategic partnerships will be integral to Blink49’s international expansion.
Adam Puchalsky has been named President, Brand Studio, where he will lead Blink49’s newly established brand-funded entertainment division. Reporting to Tara Long, Puchalsky will develop brand-driven content and strategic partnerships that merge storytelling with impactful brand collaborations. Based in New York, he brings a wealth of experience from previous leadership roles at Wavemaker, UM Studios, and Hartbeat, having spearheaded campaigns for global brands such as P&G, Coca-Cola, and JPMorgan Chase. His proven track record in fostering collaborative relationships and developing proprietary intellectual property positions him to drive Blink49’s success in branded content.
John Morayniss, CEO of Blink49 Studios, stated, “We are delighted to welcome Adam Steinman and Adam Puchalsky to Blink49 Studios. Their expertise in content innovation and brand partnerships will accelerate our mission to produce bold, engaging content and expand our reach in Canada and internationally.”
Steinman expressed his enthusiasm, saying, “I’m excited to join Blink49 Studios at such a transformative time. I look forward to working with our talented scripted and unscripted teams to develop global formats that captivate audiences.”
Puchalsky added, “Blink49’s commitment to creative innovation and modern storytelling is truly inspiring. For years, I’ve envisioned a future where brands stand onstage accepting Oscars, Emmys, and Grammys. Blink49 is the perfect place to turn that vision into reality—building meaningful partnerships that push creative boundaries.”
This announcement follows the recent appointment of industry veteran Mark Ford as Chief Creative Officer for Unscripted Media Development and Production, reinforcing Blink49’s commitment to assembling a world-class leadership team.
With these strategic hires, Blink49 Studios is well-positioned to lead the next phase of global content innovation, blending premium storytelling with dynamic brand collaborations.
Founded in 2021, Blink49 Studios has quickly established itself as a leader in premium content creation. Its diverse portfolio includes scripted hits such as Wild Cards (CBC/The CW), Sight Unseen (CTV/The CW), and The Trades (Crave), along with unscripted successes like Queen of the Castle (CTV Life), Beast Games (Prime Video), and The Braxtons and Toya & Reginae (WE tv). The company remains committed to investing in premium content, fostering partnerships with top-tier talent, and amplifying new creative voices across Canada and beyond.
