January 2025 delivered a dynamic mix of returning favorites and fresh formats in Italy’s unscripted TV scene. Affari Tuoi – Lotteria Italia and C’è Posta per Te dominated ratings, while newcomers like Io Canto Senior and Ora o Mai Più tapped into nostalgia and talent. From game shows to travel and culinary series, networks balanced tradition with innovation. Here’s a look at the month’s key debuts and trends shaping the industry.
Real Time social experiment Amore alla Prova - La crisi del settimo anno S2
Viewers: 323.000 / Share: 1.9%
The social experiment Amore alla Prova explores the dynamics of relationships by putting couples to the test. Although its debut numbers were modest, the format offers intriguing opportunities to capture viewers interested in exploring modern love stories. Hosted by Belen Rodriguez and produced by Baniajy Italia.
January 6
The social experiment Amore alla Prova explores the dynamics of relationships by putting couples to the test. Although its debut numbers were modest, the format offers intriguing opportunities to capture viewers interested in exploring modern love stories. Hosted by Belen Rodriguez and produced by Baniajy Italia.
January 6
Rai 1 game show Affari Tuoi – Lotteria Italia
Viewers: 6.316 million / Share: 37.66%
The Affari Tuoi – Speciale Lotteria Italia was a resounding success, attracting 6.316 million viewers and achieving a 37.66% audience share during its main segment. The program’s earlier “presentation” portion also garnered significant attention with 6.208 million viewers and a 26.64% share. Hosted by Stefano De Martino and produced by Endemol Shine Italy, the show featured numerous guests and brought nostalgia by evoking its 2008/2009 peak viewership when paired with Carramba. This performance cements the enduring popularity of the game show format, particularly during celebratory events like the Italian Lottery.
January 7
The Affari Tuoi – Speciale Lotteria Italia was a resounding success, attracting 6.316 million viewers and achieving a 37.66% audience share during its main segment. The program’s earlier “presentation” portion also garnered significant attention with 6.208 million viewers and a 26.64% share. Hosted by Stefano De Martino and produced by Endemol Shine Italy, the show featured numerous guests and brought nostalgia by evoking its 2008/2009 peak viewership when paired with Carramba. This performance cements the enduring popularity of the game show format, particularly during celebratory events like the Italian Lottery.
January 7
Rai 2 comedy show Ma… Diamoci del Tour! In Europa
Viewers: 1.019 million / Share: 5.4%
Italian comedian Enrico Brignano brought his theatrical tour to the small screen with Ma… Diamoci del Tour! In Europa. This three-episode series, produced by ITV Movie, offers behind-the-scenes access to Brignano’s performances as well as his exploration of famous and hidden spots in major European cities. While its 5.4% share is modest, the blend of comedy and travel adds an engaging twist to traditional formats.
Real Time dating show Primo Appuntamento S10
Italian comedian Enrico Brignano brought his theatrical tour to the small screen with Ma… Diamoci del Tour! In Europa. This three-episode series, produced by ITV Movie, offers behind-the-scenes access to Brignano’s performances as well as his exploration of famous and hidden spots in major European cities. While its 5.4% share is modest, the blend of comedy and travel adds an engaging twist to traditional formats.
Real Time dating show Primo Appuntamento S10
Viewers: 397.000 / Share: 2%
Season 10 of Primo Appuntamento (First Dates), hosted by Flavio Montrucchio and produced by Stand By Me.
January 9
Season 10 of Primo Appuntamento (First Dates), hosted by Flavio Montrucchio and produced by Stand By Me.
January 9
NOVE game show Chissà chi è?
Viewers: 435.000 / Share: 2.4%
The Italian adaptation of Identity, Chissà chi è?, premiered on NOVE in prime time slot with 4 special episodes hosted by Amadeus. Produced by Endemol Shine Italy, the show challenges participants to guess strangers’ identities based on clues.
January 10
The Italian adaptation of Identity, Chissà chi è?, premiered on NOVE in prime time slot with 4 special episodes hosted by Amadeus. Produced by Endemol Shine Italy, the show challenges participants to guess strangers’ identities based on clues.
January 10
Rai 1 talent show Dalla Strada al Palco S4
Viewers: 3.003 million / Share: 19%
Dalla Strada al Palco, now in its 4th season and promoted from Rai 2 to Rai 1, highlights the talents of street performers by giving them a professional stage to showcase their artistry. Hosted by Nek and Bianca Guaccero, the show celebrates diversity and creativity, offering a unique perspective on live performance. Produced by Stand By Me.
Canale 5 talent show Io Canto Senior S1
Dalla Strada al Palco, now in its 4th season and promoted from Rai 2 to Rai 1, highlights the talents of street performers by giving them a professional stage to showcase their artistry. Hosted by Nek and Bianca Guaccero, the show celebrates diversity and creativity, offering a unique perspective on live performance. Produced by Stand By Me.
Canale 5 talent show Io Canto Senior S1
Viewers: 2.205 million / Share: 15.8%
Building on the success of Io Canto Generation, Io Canto Senior debuts with a focus on singers over 45. Hosted by Gerry Scotti, the show features 18 non-professional singers who share a deep passion for music, blending moving stories with impressive performances. Produced in-house by RTI.
TV8 cooking show Cucine da Incubo S7
Building on the success of Io Canto Generation, Io Canto Senior debuts with a focus on singers over 45. Hosted by Gerry Scotti, the show features 18 non-professional singers who share a deep passion for music, blending moving stories with impressive performances. Produced in-house by RTI.
TV8 cooking show Cucine da Incubo S7
Viewers: 488.000 / Share: 2.5%
The 7th season of Cucine da Incubo, hosted by renowned chef Antonino Cannavacciuolo, premiered on TV8 as a free-to-air offering from Sky. Produced by Endemol Shine Italy.
January 11
January 11
Rai 1 talent show Ora o Mai Più S3
Viewers: 2.693 million / Share: 18.2%
The 3rd season of Ora o Mai Più (Now or Never Again) returned after a four-year hiatus. Hosted by Marco Liorni and produced by Ballandi, the show gives former artists a chance to relaunch their careers with the help of prominent mentors. The format blends nostalgia, talent, and redemption.
Canale 5 people show C’è Posta per Te S28
The 3rd season of Ora o Mai Più (Now or Never Again) returned after a four-year hiatus. Hosted by Marco Liorni and produced by Ballandi, the show gives former artists a chance to relaunch their careers with the help of prominent mentors. The format blends nostalgia, talent, and redemption.
Canale 5 people show C’è Posta per Te S28
Viewers: 4.833 million / Share: 31.3%
The 28th season of C’è Posta per Te (You’ve Got Mail), hosted by Maria De Filippi and produced by Fascino PGT, premiered with exceptional numbers. Known for its emotional storytelling and heartfelt reunions, the show remains a pillar of Canale 5’s programming, capturing a massive audience share of over 31%.
January 13
The 28th season of C’è Posta per Te (You’ve Got Mail), hosted by Maria De Filippi and produced by Fascino PGT, premiered with exceptional numbers. Known for its emotional storytelling and heartfelt reunions, the show remains a pillar of Canale 5’s programming, capturing a massive audience share of over 31%.
January 13
TV8 traveling show 4 Hotel S7
Viewers: 496.000 / Share: 2.5%
TV8 premiered the 7th season of 4 Hotel, hosted by Bruno Barbieri, showcasing Italy’s best and most unique accommodations in a free-to-air format. Produced by Banijay Italia.
TV8 cooking show Celebrity Chef S4
Viewers: 552.000 / Share: 2.5%
In day time TV8 premiered the 4th edition of cooking show with Alessandro Borghese. Two famous personalities take on the role of chefs, preparing a three-course tasting menu at Alessandro Borghese's restaurants (in Milan and Venice). Assisted by the restaurant's brigade, the two contestants compete for the title of the best chef of the evening. Produced by Banijay Italia.
January 15
TV8 premiered the 7th season of 4 Hotel, hosted by Bruno Barbieri, showcasing Italy’s best and most unique accommodations in a free-to-air format. Produced by Banijay Italia.
TV8 cooking show Celebrity Chef S4
Viewers: 552.000 / Share: 2.5%
In day time TV8 premiered the 4th edition of cooking show with Alessandro Borghese. Two famous personalities take on the role of chefs, preparing a three-course tasting menu at Alessandro Borghese's restaurants (in Milan and Venice). Assisted by the restaurant's brigade, the two contestants compete for the title of the best chef of the evening. Produced by Banijay Italia.
January 15
Canale 5 comedy show Zelig S22
Viewers: 2.920 million / Share: 19.3%
The 22nd season of Zelig returned with the iconic duo Claudio Bisio and Vanessa Incontrada at the helm. Directed by Marco Beltrami, the show remains a fan favorite, blending sharp humor and timeless sketches to captivate audiences. Its strong performance reinforces Zelig’s legacy as a staple in Italian comedy.
January 20
Canale 5 game show Avanti un Altro S14
Viewers: 3.753 million / Share: 21.5%
The 14th edition of the cult Italian game show premiered on Canale 5 in daytime hosted by Paolo Bonolis and Luca Laurenti where contestants compete in a quirky and unpredictable quiz to win a cash prize. Produced by Endemol Shine Italy.
January 28
Rai 2 game show Stasera tutto è possibile S11
Viewers: 2.263 million / Share: 14.2%
On Rai 2 debuted the Season 11 of game show Stasera Tutto è Possibile (Anything Goes as international title) hosted by Stefano De Martino and locally produced by Endemol Shine Italy. It recorded the best record ever of share.
The 22nd season of Zelig returned with the iconic duo Claudio Bisio and Vanessa Incontrada at the helm. Directed by Marco Beltrami, the show remains a fan favorite, blending sharp humor and timeless sketches to captivate audiences. Its strong performance reinforces Zelig’s legacy as a staple in Italian comedy.
January 20
Canale 5 game show Avanti un Altro S14
Viewers: 3.753 million / Share: 21.5%
The 14th edition of the cult Italian game show premiered on Canale 5 in daytime hosted by Paolo Bonolis and Luca Laurenti where contestants compete in a quirky and unpredictable quiz to win a cash prize. Produced by Endemol Shine Italy.
January 28
Rai 2 game show Stasera tutto è possibile S11
Viewers: 2.263 million / Share: 14.2%
On Rai 2 debuted the Season 11 of game show Stasera Tutto è Possibile (Anything Goes as international title) hosted by Stefano De Martino and locally produced by Endemol Shine Italy. It recorded the best record ever of share.
