The global phenomenon Mr. Wrong has achieved an extraordinary milestone, solidifying its status as one of the most successful international drama exports. The hit series has now been sold in 100 countries, captivating audiences across diverse cultures and proving the universal appeal of its compelling storytelling, charismatic cast, and dynamic romance.This remarkable achievement underscores the show’s growing popularity and its ability to resonate with viewers worldwide. From Europe to Latin America, the Middle East to Asia, Mr. Wrong has become a household favorite, setting new benchmarks in global television distribution. We have asked a few questions to Global Agency about this success.
What were the key factors behind its global success, and did you anticipate such strong international demand when you first acquired the series?
Mr. Wrong, starring Can Yaman and Özge Gürel, has achieved a remarkable feat, being sold in 100 countries. Viewers had the chance to see the beautiful Ezgi’s desperate search to find Mr. Right in all the wrong places. The romcom was produced by Gold Film, which is one of the top producers in Turkey and has a proven record with previous series such as “Daydreamer”, “Iffet”, “Dila” and “Never Let Go”.
Daydreamer has been one of the biggest Turkish drama hits in the world, not only in our catalog but in the industry. There are few titles that succeed in being an instant success wherever they are shown, and Daydreamer has been one of them. After the huge success of Daydreamer, all our clients were requesting titles in the rom-com genre, especially from the same producer and the same cast. So, thanks to the amazing track record of Daydreamer, Mr. Wrong was a perfect choice for the broadcasters. Gold Film is behind the success of these two dramas.
It has exceeded our expectations and became our fastest selling drama in the last five years.
Daydreamer has been one of the biggest Turkish drama hits in the world, not only in our catalog but in the industry. There are few titles that succeed in being an instant success wherever they are shown, and Daydreamer has been one of them. After the huge success of Daydreamer, all our clients were requesting titles in the rom-com genre, especially from the same producer and the same cast. So, thanks to the amazing track record of Daydreamer, Mr. Wrong was a perfect choice for the broadcasters. Gold Film is behind the success of these two dramas.
It has exceeded our expectations and became our fastest selling drama in the last five years.
Audience Engagement: Romantic comedies can be highly culture-specific, yet Mr. Wrong has resonated with viewers worldwide. What elements of the storyline, characters, or production do you think contributed most to its universal appeal?
The scriptwriters of Mr. Wrong, Aslı Zengin and Banu Zengin, have an impressive track record of creating highly successful romantic comedies, including Daydreamer, When a Man Loves, and Butterflies. With their deep understanding of the genre, they and their team consistently deliver stories that resonate with audiences, crafting engaging narratives that meet viewers’ expectations for romcoms.
Beyond the compelling storyline, Mr. Wrong stands out for its exceptional production quality. Styling plays a significant role in shaping the show's visual appeal, complemented by stunning filming locations, opulent multimillion-dollar penthouses, and luxury cars that enhance the series' aspirational charm.
The leading actress, Özge Gürel, is a well-established name in the industry, known for her strong performances. She and Can Yaman previously showcased remarkable on-screen chemistry in Bitter Sweet (2017), a factor that undoubtedly contributed to the success of Mr. Wrong, as their synergy continues to captivate audiences worldwide.
Impact on the Turkish Drama Industry: With Mr. Wrong achieving such remarkable distribution, what impact has it had on Global Agency’s international business strategy? Do you see this success influencing future Turkish comedy series in terms of production and global marketing?
We believe there is strong global demand for high-quality romantic comedies, and Mr. Wrong is a testament to that. Gold Film has a proven track record of producing some of the most successful romcoms in the industry, thanks to their deep understanding of audience preferences and storytelling techniques.
One of the key elements that make romantic comedies truly resonate with viewers is the synergy between the lead couple. Gold Film excels in casting actors who not only have great on-screen chemistry but also bring depth and authenticity to their roles. This dynamic is crucial for engaging audiences and creating a loyal fan base both locally and internationally.
The success of Mr. Wrong reinforces the idea that Turkish romantic comedies have strong potential in the global market. As a result, we expect to see even greater investments in the production quality, script development, and international marketing strategies of future Turkish romcoms. This success also encourages more collaborations with international platforms, broadening the reach and appeal of Turkish drama worldwide.
The scriptwriters of Mr. Wrong, Aslı Zengin and Banu Zengin, have an impressive track record of creating highly successful romantic comedies, including Daydreamer, When a Man Loves, and Butterflies. With their deep understanding of the genre, they and their team consistently deliver stories that resonate with audiences, crafting engaging narratives that meet viewers’ expectations for romcoms.
Beyond the compelling storyline, Mr. Wrong stands out for its exceptional production quality. Styling plays a significant role in shaping the show's visual appeal, complemented by stunning filming locations, opulent multimillion-dollar penthouses, and luxury cars that enhance the series' aspirational charm.
The leading actress, Özge Gürel, is a well-established name in the industry, known for her strong performances. She and Can Yaman previously showcased remarkable on-screen chemistry in Bitter Sweet (2017), a factor that undoubtedly contributed to the success of Mr. Wrong, as their synergy continues to captivate audiences worldwide.
Impact on the Turkish Drama Industry: With Mr. Wrong achieving such remarkable distribution, what impact has it had on Global Agency’s international business strategy? Do you see this success influencing future Turkish comedy series in terms of production and global marketing?
We believe there is strong global demand for high-quality romantic comedies, and Mr. Wrong is a testament to that. Gold Film has a proven track record of producing some of the most successful romcoms in the industry, thanks to their deep understanding of audience preferences and storytelling techniques.
One of the key elements that make romantic comedies truly resonate with viewers is the synergy between the lead couple. Gold Film excels in casting actors who not only have great on-screen chemistry but also bring depth and authenticity to their roles. This dynamic is crucial for engaging audiences and creating a loyal fan base both locally and internationally.
The success of Mr. Wrong reinforces the idea that Turkish romantic comedies have strong potential in the global market. As a result, we expect to see even greater investments in the production quality, script development, and international marketing strategies of future Turkish romcoms. This success also encourages more collaborations with international platforms, broadening the reach and appeal of Turkish drama worldwide.
