The host of the show will be Fabio Caressa, a beloved Sky personality, making his absolute debut in entertainment hosting. He personally announced the arrival of this new Sky Original show on social media with a video from the set. Produced by Blu Yazmine, the show is currently being filmed in the Malaysian jungle.
Money Road – Every Temptation Has a Price is a unique strategy game and social experiment. The show brings together twelve ordinary people of different ages, backgrounds, and social classes in a remote and wild environment with extreme climatic, scenic, and living conditions, far from their usual surroundings.
In this setting—where strict deprivation forces them to survive with only the bare essentials—the participants must complete a demanding journey through nature, divided into multiple stages. Their challenge is to stay united and resist the irresistible temptations presented to them along the way. If they fail, the entire group will face the consequences, as every temptation they succumb to will reduce the total prize money.
The ultimate goal is whatever remains of the jackpot: those who make it to the final episode will have the opportunity to share the remaining prize.
Temptations will be constant, varying in nature and impact, sometimes targeting individuals and sometimes the entire group. Some temptations will even be "secret." These dynamics will inevitably create conflicts between personal desires and collective goals—who will prioritize themselves, and who will think of the group?
Antonella d’Errico, Executive Vice President of Content at Sky Italia, stated:
"We are excited to introduce Money Road, a new addition to Sky’s entertainment lineup that reflects our commitment to innovation, investing in major international formats while adding our signature ‘Sky touch’ of quality and originality. In a season where our flagship shows—such as X Factor, MasterChef, and Pechino Express—are achieving great success, we have chosen to expand our offerings with one of the most intriguing formats currently on the international market. This strategy game is a true social experiment, driven by both individual and group dynamics, testing willpower, ambition, and altruism. We strongly wanted Fabio Caressa to lead this journey—an iconic voice and face of Sky Sports, but also a great entertainer with curiosity, empathy, and humor, making him the perfect fit for this project. We can’t wait to kick off this show with Fabio and the entire Blu Yazmine production team, and we hope the audience will be as engaged and excited as we are."
Ilaria Dallatana, CEO of Blu Yazmine, added:
"We are thrilled to embark on this new editorial and production adventure with Sky. Money Road is an innovative social experiment in a reality format, exploring the relationship between individuals and the community, as well as each participant’s ability to resist constant temptations for the greater good. For Blu Yazmine, this represents an extremely stimulating production challenge, as it is a completely original concept."
Host Fabio Caressa shared his excitement:
"I’m very happy and excited about this new experience, which is completely new to me. This social experiment is both fascinating and fun, as it will allow viewers to identify with the participants and their choices. How do people behave in a group? How do they balance personal needs with collective interests? This is a dynamic I find very interesting, as it mirrors what happens inside a football team’s locker room. From my own experience participating in Pechino Express, I know that when you are exhausted and deprived, resisting temptations becomes incredibly difficult. That’s why I hope the audience will be as passionate about Money Road as I am while filming it these days."
photo credits: Alex Alberton
