People

 Banijay Iberia today announces the appointment of Miguel Martín as the new Managing Director of its label, Zeppelin.

Zeppelin, which is hitting its 30-year milestone, is responsible for the introduction of reality in Spain and stands as a pioneer in the development of anime and youth fiction projects, with recent hits including Secret Story, Big Brother, The Bridge and SKAM España.

Martín began his tenure at Banijay Iberia in 2019 within Banijay Birds, the territory’s creative hub for original streamer IP development, and has also served as executive producer on standout local titles including LOL: Last One Laughing for Amazon Prime Video.

Martín has directed and produced shows across multiple genres, from documentaries (Hijos del corazón), reality shows (Anonimous, Planeta Finito), and scripted titles (Herederos). He also has extensive experience in the U.S., having served as executive producer on formats for NBC-Telemundo and FOX, and as a development/production consultant in entertainment and scripted for Powwow 360 and Cinemat USA.

Pilar Blasco, CEO of Banijay Iberia comments: "We are very grateful to Amparo Castellano for her hard-work and professionalism, and we wish her all the best in her future endeavours. Since 2019, Banijay Iberia has been fortunate to have Miguel Martín among its ranks, a born leader who has shown unbounded creativity. His commitment to innovation has led to original projects told from unique perspectives. All this, together with his excellent ability to manage large productions with outstanding results, makes him the ideal person to lead Zeppelin.”

Miguel Martín, Managing Director of Zeppelin adds: "I am honoured to be at the head of a team that, in its 30th year, has produced such a range of high-quality formats. Zeppelin has achieved what few audio-visual companies do. It constantly re-invents and innovates, making programmes which captivate the country, creating great original formats, and co-producing with key international players. I am proud to take on this challenge and continue Zeppelin’s creative growth and development."

Martín’s appointment follows previous Managing Director Amparo Castellano’s decision to depart after eight years with the company.