Format

SuperMarketChef is the new format launched by Sipur (Israel) and Heroes Formats (Ukraine) at Mipcom

SuperMarketChef is the new format launched by Sipur (Israel) and Heroes Formats (Ukraine) at Mipcom
Israeli-based global studio Sipur and Ukraine’s Heroes Formats have united for the launch of a new cooking competition series, SuperMarketChef.

Zipi Rozenblum, Head of Unscripted Formats for Sipur, and Pavel Cherepin, Co-Founder of Heroes Formats, also announced the project from the two war-torn nations will serve as the first series under a new, non-scripted co development and co-production pact between the two companies.
The partnership will focus on the joint creation of a lineup of high-potential shows for the worldwide market from development teams well versed in reality and light, live-action unscripted productions.

In each episode of SupermarketChef unsuspecting shoppers will have to audition to become a culinar star and win a cash prize.


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