On the occasion of Dragon TV's 20th anniversary, the company highlighted the Singing with Legends format, showcasing its unique features and value to potential buyers. Chen Hong, Producer of the program said, "From the first season to the fourth season, each episode had an audience of 30 million viewers on television, with a total of 1.3 billion times streaming the show on online platforms." When talking about the impact of short video platforms, Chen Hong believes that the emergence of short videos is both a challenge and an opportunity. By capturing the timely feedback from short video viewers, adaptive adjustments and upgrades have been made. For example, in the fifth season, the passage between the blind matching area and the main stage was shortened, and the rule of direct hotline was introduced. These changes have effectively improved the program's watchability and increased viewer engagement.
According to Esther Sanchez, a representative from the Spanish production company Ganga, the show "Singing with Legends" has effectively united two generations of viewers in the same living room by featuring young singers alongside renowned ones. Sanchez believes that this pairing creates a connection between audiences, bridging the spiritual divide caused by age differences. Furthermore, the rule of "blind pairing" adds intrigue and encourages viewers to continue watching, while unexpected twists and surprising combinations enhance the overall entertainment value of the program.
Auxi Gallego the Head of New TV Formats at RTVE expresses satisfaction with the success of "Dúos Increíbles" in Spain. She noted that the show achieved outstanding average ratings for its first season, ranking second highest in its time slot, a remarkable accomplishment considering the intense competition during prime time. Additionally, the program generated impressive engagement on social media, with 1.6 million tweets related to the show on Twitter throughout its duration.
VARIETY SHOWS
The Chinese format promotion event organized by the iFORMATS also included the presentation high-quality programs from CCTV, Dragon TV, and Tencent Online Video including China in the Classics, Journey of Chinese Art on the Scroll, The City of Musicals, The Next, and The Fairy Tales.
Notably, the iFORMATS team commended Dragon TV's "The City of Musicals" for its emphasis on musical talent competitions. Particularly, the show's inaugural round, where "three contestants assume the same role and perform the same song," achieved remarkable success, setting it apart from the rest.
iFORMATS is the first research platform that specializes in the Chinese and Asian TV, OTT, and Mobile program market. It brings together broadcasting and television agencies, production companies, advertisers, and influential international resources. Through their comprehensive online database, trend analysis, and diverse range of services, clients can gain valuable insights into the complexities of the Chinese and Asian market.Notably, the iFORMATS team commended Dragon TV's "The City of Musicals" for its emphasis on musical talent competitions. Particularly, the show's inaugural round, where "three contestants assume the same role and perform the same song," achieved remarkable success, setting it apart from the rest.
iFORMATS is the first research platform that specializes in the Chinese and Asian TV, OTT, and Mobile program market. It brings together broadcasting and television agencies, production companies, advertisers, and influential international resources. Through their comprehensive online database, trend analysis, and diverse range of services, clients can gain valuable insights into the complexities of the Chinese and Asian market.
Over the last five years, iFORMATS has consistently showcased the latest and most popular original Chinese formats to the global market. With numerous format licensing agreements in place, iFORMATS has established itself as the leading platform for format licensing in China.
