Format

In this newsletter we have discussed AI several times: see for example FE 26th Jan, 22nd Dec and 20th Oct 2023. AI is undoubtedly set to change the landscape of the media industry (and not only) in the near future, but this doesn’t mean that everything created with GenAI or using AI technologies will be successful.
The “mysterious” Korean project Gone Producer, that will premiere shortly (the exact date has not yet been revealed) on Korean broadcaster MBC is a good example - in my humble opinion - of how NOT to use AI.
Actually, the specifics of the format have remained under wraps. What we know is that the series is produced almost entirely by AI – everything from casting to hosting to directing to editing, using a tool called AI Programme Director (PD), which aims to revolutionize the broadcasting sector.
All 10 contestants are casted by AI, the show is fully filmed by AI and fully edited by AI. The contestants compete in different missions given by AI, that also determines how much money they get paid during each mission.
What's wrong with this? The thing is that - judging from what little is known - the show is supposed to be watched only for the fact that AI is involved. But for most of the viewers technology is not a value in itself. People don’t watch a show only because it is technologically update and uses AI at 360°. They watch a show because it is a good show, regardless of whether AI is used or not. So, if Gone Producer (or Gone PD) will be a good show, with interesting challenges, intriguing missions and so on, it will be successful, otherwise not. It’s as simple as that.
Of course, the impact of AI on the media industry will also (and indeed mainly) be determined by economic considerations, but that is another matter…
To read the other news about a “real” shark tank format and a LGBTQ+ format form Warner Bros. click here.

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