Format

ITVX offers many excellent examples of content hybridisation. Since its launch in December 2022, ITV's OTT streaming service has reached 3 billion streams: in the first quarter of 2024, it generated 896m streams, an increase of 12% compared to the first quarter of the previous year. This has been achieved thanks to a multi-faceted strategy that includes the 'classic' catch-up service of linear network programs, a range of original content (e.g. Nolly, Love and Death...), but also a nseveralteresting 'cross-over - hybrid content'.
One of these was a special edition of ITV's most iconic quiz show, The Chase, on the YouTube channel of The Sidemen (Europe's largest collective of YouTube creators), with clips and behind-the-scenes footage also being shared on The Chase's official social media channels (see FE 22nd Feb).
Now, to coincide with the launch of the 17th series of Britain’s Got Talent on ITV1 on 20 April, ITVX will broadcast BGT Reacts, produced by Thames, a Fremantle label which is also behind Britain's Got Talent. In this spin-off, viewers will see highlights from the brand-new series through the eyes of some of the UK's biggest content creators, who will share their thoughts and opinions on the brave acts taking to the stage in a bid to impress the judges.
The content creators will be joined by some notable acts from previous series of Britain's Got Talent, as well as a few surprise celebrities. BGT Reacts will be a celebration of the 'react' style of video that has recently dominated social media around the world and will feature reactions to the auditions from this new series.
To read the other news about other examples of "hybrid content" (half "classic" and half "digital"), go to https://cmmespresso.substack.com/p/the-era-of-hybrid-content-all-shades

SUBSCRIBE to FORMATS & FACTUALS' most followed indie FREE NEWSLETTER by clicking on this link