Industry

La7 kicks off 2025 on a high note, achieving its best January performance ever. The network, part of the Cairo Communication Group, continues to strengthen its position in the Italian TV landscape with remarkable audience growth.

In prime time (20:30-22:30), La7 recorded a 5.8% share (+11%), attracting 1.2 million viewers (+9%). This result cements the channel’s fourth-place ranking, surpassing Rai 3, Rete 4, and Rai 2. Expanding the time slot to 20:00-22:30, La7 reached a 6.1% share (+12%) with 1.23 million viewers (+10%), securing third place behind only Rai 1 and Canale 5. These rankings hold true even when considering new total audience measurement standards.

Throughout the full broadcast day (07:00-02:00), under the leadership of Andrea Salerno, La7 achieved a 4.3% share—an impressive +19% increase compared to January 2024.

The network also delivered outstanding results among premium target audiences. In prime time (20:30-22:30), La7 ranked as the second most-watched channel with an 11.9% share (+9%) among high socio-economic class viewers (CSE alta) and a 13.8% share (+13%) among university graduates.

With these exceptional figures, La7 confirms its growing influence and solidifies its position as a key player in the Italian television market.