Industry

Banijay Live unveils Banijay Live Studio, an all- new label dedicated to the creation and production of out-of-home entertainment experiences. Capitalising on Banijay Entertainment’s global reputation for first-class production, the move will bolster the burgeoning entity’s immersive events and experiences reputation.

Outside-the-home activities are on the rise… According to Aviseo, the market is projected to grow by an average 7% per year until 2027. Tapping into this trend, Banijay Live Studio will look to build a portfolio of brand-new, innovative experiences designed to connect – whether it be family, friends or colleagues. From immersive exhibitions and life-sized action games to virtual reality journeys and video-projected experiences, each original themed offering will be aimed at broad audiences.

The new unit will be led by newly appointed Senior Producer, Tristan Desplechin, under the leadership of Banijay Live’s CEO, François de Brugada. A seasoned entrepreneur and pioneer in the field, the producer brings 15 years of cross-sector experience, having gained recognition for creating France’s first immersive cinema in 2020.

With original curation central to the new unit’s remit, it will benefit from having full access to Banijay Entertainment’s sprawling catalogue of iconic IP for inspiration. Tapping into the content powerhouse’s expertise, as well as that of Balich Wonder Studio, and recently acquired LOTCHI, Banijay Live Studio will also collaborate with a network of carefully selected creative agencies and independent talent.

Replicating the traditional IP model, Banijay Live Studio will nurture local experiences, with the view to international roll-out. Having already worked up an initial slate of ideas, the label’s first project will be a virtual reality experience centred around Banijay-Entertainment-owned Black Mirror.

François de Brugada, CEO, Banijay Live comments: "Given the offering in new forms of out-of-home entertainment experiences is still fragmented, with no clear leader emerging, there is vast opportunity to move and grow in this space. Capitalising on all our skills, our vast internal and external networks, and Banijay Entertainment’s significant portfolio of IP, we are in an advantageous position to launch and scale high-potential projects with significant cross-territory appeal.”

Tristan Desplechin, Senior Producer, Banijay Live Studio comments: "The entrepreneurial DNA and international expertise which runs through the Banijay family gives us the means to push the boundaries of creation and offer groundbreaking experiences across the world. We are convinced these initiatives will have a profound impact on the way the public perceives and consumes out-of-home entertainment, making the opportunities truly endless."

The news follows Banijay Live’s recent acquisition of LOTCHI, a specialist in immersive live experiences and creator of LUMINISCENCE.