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Pascal Dalton, a seasoned international television executive with extensive experience at ITV Studios and Endemol Shine, has launched Shimmer Media, a business specializing in optimizing scripted and non-scripted formats across the global media landscape. Dalton, known for managing high-profile format brands like The Voice and Big Brother, brings his expertise to a boutique consultancy that focuses on maximising the value of television formats through a comprehensive, client-focused approach.

Shimmer Media will offer a range of services, from format development and deal brokering to broader areas like brand management, licensing, social media campaigns, and IP protection. Dalton’s unique skill set allows Shimmer to deliver tailored advice on every aspect of content management, ensuring that format owners can navigate the increasingly complex media landscape and protect their intellectual property. The goal is to treat formats as brands, exploring every potential opportunity for growth both on and off-air, including advertising-funded channels.

Dalton’s career includes significant achievements at ITV Studios, where he served as Head of Brand Partnerships for North EMEA, overseeing 26 territories and driving major format brands like Love Island, I’m a Celebrity… Get Me Out of Here, and My Mum, Your Dad. He was instrumental in boosting ITV’s format revenue by more than 60% during his tenure, also playing a key role in integrating ITV with Talpa’s distribution team in 2020. Prior to ITV, Dalton spent eight years at Endemol Shine Group, where he rose to become Regional Sales Director for CEE. He was involved with top scripted formats like The Bridge and Penoza, and non-scripted hits like MasterChef and Big Brother across 20 territories. His work at Endemol Shine also included establishing The Wall production hub in Poland, securing key pre-financing deals.

Shimmer Media officially launches ahead of the London Screenings and MIPLondon, with Dalton attending both events. The company is already working with a number of clients, including All3 Media International, where Dalton serves as a formats consultant, Bulgarian production company Hidalgo Productions, where he advises on international strategy, and London-based Inviox Studios, where he holds a fractional role as Chief Business Development Officer. In addition to working with established companies, Shimmer Media offers consultancy for creative businesses, especially independent producers, to help them grow both domestically and internationally.

Dalton is eager to leverage his experience and network to help clients navigate the challenges of the evolving TV industry, bringing fresh, strategic perspectives to format management and distribution.