Format

Leading independent distributor All3Media International has announced new milestones for IDTV’s global format phenomenon The Traitors.

- 30 territories have commissioned local format versions (including newly announced deals in Ukraine and Mongolia)
- Over 35 adaptations have been commissioned*
- Over 50 territories have broadcast episodes of The Traitors via tape sales e.g. the UK has also acquired the Australian, New Zealand and USA editions

In Ukraine, streaming platform Sweet TV has commissioned and will produce the Ukrainian version of the format. In Mongolia, The Traitors has been acquired by Hulegu Distribution for production by and broadcast on leading free TV EduTV, IPTV Univision and OTT LookTv. The Mongolian version marks The Traitors second commission in Asia, with an Indian adaptation set to launch on Prime Video.

Since its debut on RTL 4 in the Netherlands in 2021, IDTV’s psychological reality competition has followed a remarkable trajectory, evolving into a global phenomenon. With its addictive gameplay—driven by treachery, deceit and betrayal—the show has captivated audiences worldwide, leading to adaptations across Europe, North America, Asia, Africa, Australia and New Zealand, with multiple returning series and companion shows also commissioned.

The Traitors tape sales also demonstrate the brand’s international appeal with numerous versions acquired across six continents. Tape sales include Canada’s Bell Media licensing five international versions including RTL’s Hungarian version (produced by Paprika Studios) as well as Australia, USA, UK and Canada acquiring the Asian Academy Creative Award-winning New Zealand version (produced by South Pacific Pictures).

Louise Pedersen, CEO at All3Media International commented, “We are delighted to share The Traitors has reached these milestones, with 30 territories bringing local format versions to screen, over 35 adaptations commissioned and over 50 territories broadcasting episodes of The Traitors via tape sales. The Traitors’ rapid global expansion would not have been possible without all our brilliant production and broadcast partners, so congratulations to all! Beyond the screen, The Traitors thriving licensing program features award-winning games, bestselling books and the highly anticipated Immersive Experience.”

The Traitors (Dutch title: De Verraders) was created and developed by IDTV in cooperation with RTL Creative Unit.

About The Traitors
Named as K7’s Format of The Year 2024 (Source: K7’s Tracking the Giants: The Top 100 Unscripted Formats 2023-2024)
An award-winning format which has received multiple Emmy, BAFTA and RTS awards, as well as a Rose d’Or, Asian Academy Creative Award and Producers Guild Award
The UK’s third season on BBC saw record-breaking viewing numbers with the finale watched by live 7.4 million people on BBC One**
The US version recently returned for a third season, debuting on Peacock as the number one unscripted in the US (Source here)
Season one of the New Zealand version was the highest-reaching local premiere on ThreeNow in 2024 (Source here)
Season one of the French version premiered in August 2022 and was M6’s best launch ever for an entertainment format for the Women Under 50 demographic (Source here)


The Traitors is an intense psychological adventure in which treachery and deceit are the name of the game. Contestants come together in grand surroundings to complete a series of challenges with the objective of earning a cash prize. The catch? A number of the contestants are chosen to be “The Traitors” and meet in secret to devise a plan to eliminate their fellow players called “The Faithful”. The Faithful must figure out who is a Traitor and vote them out so they can take the prize money for themselves. If a Traitor makes it to the end, they are in with a chance of taking home the cash prize.