Format

Endemol Shine Poland will produce a new season of the reality talent format, Must Be the Music, for Polsat. Last aired in 2016, the 10-episode reboot is a musical talent opens to solo artists, groups, vocalists, and instrumentalists. Contestants receive creative support, promotional advice, and a chance to win a cash fund to kickstart their careers. Expert judges audition thousands of acts nationwide, with selected contestants advancing to studio-based semi-finals. Viewers choose the winner, and all performances are available for immediate download, allowing fans to support their favourite artists regardless of the competition's outcome.

Małgorzata Perkowska-Czaja, Managing Director of Endemol Shine Polska says: “Must Be the Music’s authentic showcase of all artistry makes it a standout in the reality genre and we are thrilled to continue its legacy. This revival is an exciting way to reintroduce the format to Poland, maintaining its rich history while presenting fresh and engaging content for which will resonate with both longtime fans and new audiences alike.”

Lucas Green, Chief Content Officer, Operations at Banijay Entertainment, adds: “Rebooting this format in Poland demonstrates the strength of the brands in our catalogue and the renewed demand from buyers for music-competition formats. The team at Endemol Shine Poland has extensive expertise at delivering top-notch entertainment and I know viewers are in for an enjoyable season filled with incredible talent and unforgettable performances.”

Originally produced in the UK for Sky 1 by Princess Productions, Must Be the Music in Poland quickly became a sensation, with approximately three million viewers each season. The first Polish winner, Enej band, achieved great commercial success that added to the show’s popularity. Numerous Polish artists launched their careers through the program, such as LemON, Red Lips, Oberschlesien, Marcin Patrzalek, Tune, and Shata QS. The show became a staple of Polish television, known for its incredible talent and unforgettable performances.