Nordic Entertainment Group (NENT Group) and Danish digital TV sales house Boxer have inked a multi-year partnership extension to distribute content throughout Denmark.
Under terms of the deal, NENT Group’s Viaplay streaming service will reach more households as part of Boxer’s largest TV package, while Boxer will continue to distribute NENT Group’s Danish free-TV channels.
Boxer TV Max customers will now have access to Viaplay’s film and series offering, which includes a mix of original productions, international films and series, as well as children’s content.
<em>“We are the Nordic region’s leading entertainment provider, and extending our partnership with one of Denmark’s major TV distributors is an important step in growing our Viaplay subscriber base. Our long and successful relationship continues to bring the very best content to viewers across Denmark,”</em> said Kim Poder, EVP, group chief commercial officer and CEO of NENT Group Denmark, in a statement.
NENT Group, Boxer extend Danish distribution deal
