The new show launched by Canale 5 on Wednesday March 13 in prime time Live - Non è la D'Urso won the slot with 2.7 million viewers and an audience share of 17.14%.
According to the head of the channel, Giancarlo Scheri: "the show reached peaks of over 4.3 million viewers with an audience share of 26%".
The show reached a very good result on social with the hashtag #noneladurso generating 58.000 interactions.
Barbara D'Urso has currently two shows on air, the daily Pomeriggio Cinque and Domenica Live on Sunday.
Canale 5 talk show Live leader on Wednesday night with 2.8m viewers
