Leading TV Asahi’s format slate for MIPTV 2019 is the romantic reality series Sweet Kiss Bitter Kiss, centered on the idea of on-screen couples hitting it off in real life.
<em>“We noticed it is familiar news around the world to hear of an actor and actress falling in love for real after starring as a couple in love in a film or a TV drama,”</em> explains Mayumi Nakamura, the company’s head of format development and sales.
<em>“Sweet Kiss Bitter Kiss is a format that tests this common outcome in a reality-show setting, where four pairs of promising young actors and actresses play the same romantic scene,”</em> the executive adds. <em>“There are so many dating shows in the market, but Sweet Kiss Bitter Kiss is innovative in bringing romantic-drama acting into the reality-show setting.”</em>
There’s also the short-form Girls Running Up Hill, in which a girl runs up a hill and cameras follow her until she finishes at the top. <em>“We define it as the ‘shortest human documentary,’”</em> says Nakamura.
Tv Asahi: MIPTV lineup
