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BE-ENTERTAINMENT HIRES TOP EXEC ANNELIES NOEST
TO GROW ITS INTERNATIONAL NETWORK

International content distributor Be-Entertainment has appointed former top ITVS executive Annelies Noest as its Business Director. In her new role, Annelies Noest will be responsible for further driving the growth of Be-Entertainment’s international network. The appointment comes on the heels of Be-Entertainment’s partnership with Thierry Lachkar's Deeply Superficial in France, which marked the first step in the company’s international expansion.

Annelies Noest is no stranger to the format business. She has some 20 years of experience specializing in format distribution and content strategy at such companies as Endemol and Talpa Global. Most recently, she was Director of Business Development at ITV Studios, overseeing international partnerships and strategic deal-making.

The timing of the appointment coincides with the ratings success of ‘The Box of Talent,’ currently taking Belgium by storm and attracting tremendous interest internationally.

Says Annelies: “I’m thrilled to be joining Gepke and her talented team at Be-Entertainment! With such a strong catalogue and a great pool of creativity at its core, it will be fantastic to see how we can make it grow and convert opportunities into success and long-lasting relationships!”

Be-Entertainment MD Gepke Nederlof adds: “Since we started Be-Entertainment, we’ve been able to grow our catalogue and our business considerably. I'm very excited to take this next step towards more solid growth. I know from experience that it’s a great pleasure to work with Annelies, one of the very best in the business, and I'm looking forward to embarking on this next chapter together.”