Industry

WTFN is merging its Fred Media and Radar teams to strengthen its Total Distribution strategy, debuting the new brand at MIPCOM Cannes. Derek Dyson, former GM of Radar, is promoted to CCO, overseeing the integrated team. Louisa Emery joins as GM of Radar, bringing experience from Warner Bros., Fremantle, and Channel 7.

WTFN aims to enhance content distribution across platforms with key team members, including Fred Media’s Jimmy Elkington and Roger Vanderspikken. Judy Levenson joins as a sales consultant for the Americas.

Derek Dyson, Chief Commercial Office at WTFN, says: “Over the past few months, as the Radar business has expanded, the Fred Media and Radar teams have been working increasingly closely together for many clients looking to optimise the value of the rights they entrust us to manage. So, we felt it would make sense – and be more efficient - to now fully integrate the teams.”

Dyson continues: “I am excited to oversee Fred Media/Radar and create something new in the marketplace. It has been a tough year for everyone, but our Total Distribution strategy – focusing on ensuring all content rights are maximised across every possible platform - has been paying dividends, with digital and online projects especially proving key growth drivers. With Louisa now a key part of our team – working closely with recently promoted colleagues Fred Media Head of Sales Jimmy Elkington and Head of Operations and Acquisitions for Fred Media/Radar Roger Vanderspikken - we are well-placed to deliver new creative and commercial opportunities, especially in the wider creator economy.”