Markets

MIP LONDON announced that thought leader and Media Cartographer Evan Shapiro will headline a Global Streaming Strategies Summit and present the second chapter of exclusive new research on British multi-screen viewing data as part of his ongoing collaboration with BARB1, at the inaugural MIP LONDON international content and networking market (23-27 February 2025).

Hosted at the Savoy Hotel and the IET London conference centre, MIP LONDON is a new multi-genre international marketplace with an embedded future-facing conference that aims to deliver more business and more opportunities during a key content week in the global TV industry calendar. Located just off the Strand, MIP LONDON’s premium venues provide a central meeting hub in the West End to connect with key players and stay at the forefront of TV’s transformation.

Staged exclusively at MIP LONDON on Wednesday 26 February and Thursday 27 February, the Global Streaming Strategies Summit will span FAST & AVOD and Connected TV, next generation content creators and cross-platform monetisation strategies, and will include Shapiro in conversations with key players from streaming and digital platforms.

“MIP LONDON is about attracting more people and enabling more deal making during what has become such a big content week in London” said Lucy Smith, Director of MIP LONDON and MIPCOM CANNES. “Transformation in television is at the top of everybody’s agenda in 2025. Evan provokes discussion and we are thrilled he’ll be again challenging us all to think differently and look at new ways of working, when he takes centre stage at the IET London.” Smith added.

“With the speed of evolution in Media accelerating, I am grateful to MIP for the forum for a frank and meaningful conversation about what these dramatic changes mean and how they will affect those who work in Media for a living. And what a perfect place to stage this discussion! I am totally chuffed to take part in this first-ever MIP London.” Shapiro said.